Archive for February 2016

Shownotes are at this link

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20160226-The-Cook-Report-Shownotes

To have a shorter show notes online, I"ve exported the show notes into a PDF file, via the link above.

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Image ads are ads that appear with a picture. The rules that apply to text ads generally apply to image ads, too. To ensure that your image ads are appropriate, we also have additional requirements when using the image ad format, as shown below. The policies below apply to both standalone image ads and image ads created using the Ad gallery.
Content requirements meet those to not have the ad disapproved, some of the reasons and how to fix those are: 

What can I do if my ad is disapproved?

If your ad is disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason
What does it mean?
What do I do now?
Unacceptable animation length
Your ad's animation length is more than 30 seconds.
Ensure that your ad's animation length is 30 seconds or less.
Incorrect image layout
Your ad's layout is unconventional or is expanding beyond the frame.
Ensure that your ad takes up the entire space of the chosen image size. The ad shouldn't appear sideways or upside down, and shouldn't appear like it's more than one ad. Also, check that your ad doesn't expand beyond the frame or otherwise encroach on the website or app.
Poor image/video quality
Your ad is unclear or unrecognizable.
Remove all unclear, blurry, or unrecognizable images from your ad.
Unacceptable image/video content
Your ad contains content that's not considered family safe.
Edit your ad by removing any adult or non-family safe content.
If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

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Important to ask if the information was helpful, feedback is a form of engagement too.
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Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/  
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
Happy 62nd Birthday Day to my favorite CPA
Thanks for listening.  Happy Thursday to you
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20160224 The Cook Report - The Mind

  1. Organize your Pinterest Boards alphabetically to make finding them easy as cake to find.
  2. Setup and USE a calendar of 'what to do today/  and follow it.
  3. Give yourself back 20% of your workday for ME time and guard it jealously.
  4. A good landing page asks that a task be performed.
  5. How many inbound links do you have? How many besides the homepage?
  6. Spend resources on creating content, MORE than beautiful design, that will trump beautiful design.
The above is online too as a short slideshare presentation @ http://www.slideshare.net/guyrcook1/20160224-thecookreportthemind 

Make it easy to measure results.  Simple is better than complicated.
  Best measurements:
  1. Traffic- how many and where from
  2. leads  to conversions 
  3. sales
  4. channels/ sources of leads to sales

1. What are your social media goals? Ask yourself what do you want social media to accomplish? Is it?

    Building brand awareness.
    Driving traffic to your website and/or blog.
    Getting new customers.
    Encouraging existing customers to write great reviews about you.
    Interacting with customers to collect market feedback.


Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/  
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
Thanks for listening to The Cook Report
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20160223 The Cook Report - SEO TIPS

Tactical Tips for SEO

In making the plan the choices might be
More traffic?

More conversions?  Ask for the conversion via a series of landing pages, test and retest to find the best


More reach?

What would success look like to them?

The SEO can’t be expected to wave a magic wand and place a client top of a category in which they enjoy no competitive advantage. Even if the SEO did manage to achieve this feat, the client may not see much in the way of return as it’s easy for visitors to click other listings and compare offers.

https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com (Yes, this is that checklist we spoke about during the show)

Blog Topic Generator  a part of https://blog.bufferapp.com/29-free-marketing-tools


http://www.hubspot.com/blog-topic-generator#/guy r cook/web developer/podcast
Examples-
  • 15 Best Blogs To Follow About Guy R Cook
  • Think You're Cut Out For Doing Web Developer? Take This Quiz
  • 7 Things About Podcast Your Boss Wants To Know
  • What Will Guy R Cook Be Like In 100 Years?
  • The Worst Advice We've Ever Heard About a Web Developer

Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.

Make it easy to share - from https://blog.bufferapp.com/5-simple-seo-tactics

Astounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.

Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/  
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
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Our Blogging Recipe Is Simple: Zero Hoopla. 100% Helpful.
(May Contain Trace Amounts of Jest)  - Get More B2B Marketing Ideas Delivered Right To Your Inbox
Lessons that, to this day, still impact the way I view and conduct business:
- Be true to who you are, as long as who you are is true to others.
- There is more than enough business to go around, so help one another.
- Owning a business is hard. Share what you’ve learned and leveraged to grow your own company.
- It’s okay to be vulnerable and share what stinks about your business. Someone else has absolutely been there – and they can give you some pointers, too!
- Ask for what you need and want. You’ll miss out on opportunities or resources that are out there if you don’t reach out to your colleagues.
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I wrote this up from resources years ago, when I was working at an FM radio station, as a motivational document to help in getting things 'going' and now years later I still use it but since we're using computers, blogs and other digital methods of engagement, here's the thought "How can you 'digitized' the thoughts in this list in your job"

Ten Things to Do Today to Get Business  

1. Send a handwritten note  

2. Clip and send an article of interest.

3. Talk to a satisfied client and ask who else you might help.

4. Send a thank-you gift to someone who referred you.

5. Give your business card to someone with influence.

6. Send a letter to the editor of a magazine your customers read.

7. Add fifteen people to your mailing list.

8. Leave a compelling voice mail.

9. Make an appointment.

10. Call a client you haven't talked to in two years.
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vDomainHosting, Inc Logo Downloads
So, here's the question, should downloads of logos be a seperate page, OR a part of the 'Media Kit' document that also has testimonials, publish moment, the 'about me' stuff  I saw a link today on the PHP site, http://php.net/download-logos.php that prompted my question.

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Thanks to:
Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
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Podcasting Toolbox: 70+ Podcasting Tools and Resources from the pin below

Thanks to:
Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
 
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https://bitly.com/pages/resources/ebooks/37-ways-brands-use-bitly  Take a look.  This free download is a great compliment to your bit.ly account
You may or may not be a Bitly user already.
Millions of people use our link management platform to shorten links every day and keep track of how those links get shared. Recently, though, we wanted to see how Bitly was being used in in the wild. How does a print magazine use Bitly? How about a tech startup? Or an author or a consultant?
In this eBook, you’ll learn all of that and more, which will hopefully inspire you to try new things with Bitly that will help your business grow, whether you’re an
enterprise, a small shop, or an artist.
IN THIS EBOOK, YOU WILL LEARN:
• How brands of all different shapes and sizes are using Bitly in their marketing
• Five different channels where Bitly can help with metrics & optimization
• 37 different examples, quotes, and use cases to make the most of Bitly
Here’s how brands can use Bitly for social media marketing:
use Bitly to track the engagement on different social posts.  Some companies integrate Bitly directly within their social shares buttons.

TRACKING  INSTAGRAM METRICS
A lot of consumer and media brands are making big pushes on Instagram. But how do you know that you’re driving people back to your website? Mashable
uses Bitly to keep track of visitors who come from Instagram. That way, they know whether their Instagram audience is engaging with other channels.
MIKE KAWULA  CEO, SOCIAL QUANT @THESOCIALQUANT
Those who don’t measure don’t grow in business and Bitly allows you the  opportunity to effectively test different copy to see what gets more clicks  and what is a complete dud.
MEASURING PRODUCT TRIALS  FROM TWITTER
In addition to using Bitlinks to track engagement across paid social promotions  and optimizing CTAs, SocialQuant uses Bitly to see how many visitors are  
coming from their Twitter account and clicking on a “Free Trial” link in the company bio.
BRANDING  ACROSS CHANNELS
It’s hard not to think of Nike when you see a swoosh or think of Redbull when you think of wings. To keep pushing those powerful brand elements, both
businesses use Branded Short Domains. All of Nike’s links are branded with swoo.sh, while Redbull’s links are all defined by the win.gs domain.
This can make a big difference—Branded Short Domains can see up to 34% higher click-through rates than unbranded links.
USING BITLY  for METRICS

One big advantage of using Bitly is that brands can track the engagement across websites and  other channels that they ordinarily wouldn’t be able to access. Bitlinks can help show how much traffic is being directed, activated, and promoted to your products or services from other sites, email campaigns, syndicated articles, and more.
Here’s how companies are using Bitly to help measure marketing & brand awareness initiatives.
OPTIMIZE  YOUR TIMING
With Bitly’s dashboard, you can analyze the best time to publish content by time of day or day of the week and then filter those statistics further by  categories like channel, location, and device type.
ANALYZING  COMPETITOR ENGAGEMENT
By adding a “+” to the end of a Bitlink URL, a brand can access any Bitlink’s  statistics and check out the engagement, clicks, geographic distribution, and
more. This is handy if you’re trying to analyze which content is working for other brands, as well as competitors.
EBOOK DOWNLOADS

Bitly can help you track how web visitors and inbound leads are downloading that collateral. You can even drill down into referrals, channels where the links
are most shared, and where the eBook links see the most engagement.
THE POWER of THE LINK,  EVOLVED
INTERESTED IN LEARNING MORE ABOUT WHAT BITLY CAN  DO FOR YOUR BRAND?
Email brands@bitly.com to learn how.
Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot 
Thanks to BLAB https://blab.im/
Listen to Stitcher

BLAB Profile Feed: https://blab.im/guyrcook

RSS Feed: http://thecookreport.podbean.com/feed/

RSS Feed: The Cook Report via Itunes

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RSS Feed: The Cook Report via Guy R Cook Online Services Blog

Thanks for listening and please consider a subscription to our YOUTUBE channel list via BIT.LY @ http://bit.ly/vdhyoutube

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Coming next month to the Sidney Museum and Art Gallery - 39th Annual Student Art Show in Port Orchard, WA 98366

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How to Drive More Organic Traffic to Your Videos  by  Ian Cleary   

1. Make Good YouTube Videos – Create The Right Content
Helpful, such as how-to videos or product reviews
Entertaining, such as cat videos
Informative, such as news clips

2.  Consider the Length of Your Videos
Views
Comments
Likes
Social media shares
Length of time users spend watching

3. Pay Attention to Naming Conventions in Your Youtube SEO process
Use long-tail keywords that describe what your video is about
A title like “How to Build Your WordPress Blog For Beginners – WordPress Tutorial” incorporates several applicable keywords, such as “WordPress Blog” and “WordPress Tutorial.” A title like this is more likely to be ranked for this particular topic than something along the lines of “Build Your Blog From Scratch.” Here’s one example of a video that ranks well for the search term “WordPress Tutorial.”
So before you settle on a target keyword, perform a quick Google search on your chosen term to see if any videos show up in the results
Specify Tags in the YouTube Video Manager
Utilize Your Description -that is make the most of your video description
Include a description approximately 200 words in length or longer that details what your video is about, what viewers will learn, and how it will benefit them. Don’t forget to include any call-to-action links that users can click on to learn more.
Create Playlists  our playlist is "The Cook Report"
Thanks for listening, have a Happy Monday
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