Trying to help goal oriented business owners that run established companies to leverage the power of the internet

20160208 Shownotes – Monday Blog Roll

The Blog is from TwelveSkip.com  and an article there about 20+ Places To Find Interesting Content To Share On Social Media --

http://www.twelveskip.com/blog/  by Pauline Cabrera @Twelveskip

Where do content hunters find interesting high-quality content to share
 with their audience on social media? Learn here!

3 types of content are to Inform, Entertain, or Contact Information that's all, those 3 types of content your website post, article, page will have.  How well you do that is entirely dependent on the tools that you employ, so if you just want to cut wood any old saw will do, if you need the BEST cut then research and find out the best tool to do that with, you will have a better cut as a result.

http://www.guyrcookonlineservices.com/blog/vdomainhosting-newsletter-signup/

 Edinburgh Dusters Thanks http://edinburghdusters.co.uk/

Blab. IM Thanks https://blab.im/

20160209 Shownotes – Tuesday's Tactical Tips for SEO

In making the plan the choices might be

More traffic?

More conversions? Ask for the conversion via a series of landing pages, test and retest to find the best

More reach?

What would success look like to them?

The SEO can’t be expected to wave a magic wand and place a client top of a category in which they enjoy no competitive advantage. Even if the SEO did manage to achieve this feat, the client may not see much in the way of return as it’s easy for visitors to click other listings and compare offers.

20160209 Shownotes – Continued

https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com

http://www.slideshare.net/guyrcook/vdomainhosting-wordpressseochecklist20151016e?ref=http://www.guyrcookonlineservices.com/blog/?s=Wordpress+SEO 

Blog Topic Generator  a part of https://blog.bufferapp.com/29-free-marketing-tools

http://www.hubspot.com/blog-topic-generator#/guy r cook/web developer/podcast

Examples-

  • 15 Best Blogs To Follow About Guy R Cook

  • Think You're Cut Out For Doing Web Developer? Take This Quiz

  • 7 Things About Podcast Your Boss Wants To Know

  • What Will Guy R Cook Be Like In 100 Years?

  • The Worst Advice We've Ever Heard About a Web Developer

The 33 Undisputable Laws of Content Marketing Success from Marcus Sheridan

Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.

Make it easy to share - from https://blog.bufferapp.com/5-simple-seo-tactics

Astounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.

https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com

1. Identify Critical Keywords

Many companies build websites on an ad hoc basis over many years without any strategic direction. As a result, they miss out on valuable keyword opportunities.

It’s important to identify relevant keywords and decide on the 25 to 100 most important ones. Group related words, and prioritize them from essential to supporting. Make the list succinct without losing any substance. Remember, every keyword grouping on the list will have to be built out as a page on the site.

2. Create an Information Architecture

Too many people fail to understand that each page needs to fight its own keyword battle. Create an information architecture that assigns just three or four related words to each page — and only that page. If you add one keyword to multiple pages, the pages will compete against one another in search engine rankings.

3. Strategically Optimize Pages

Once you’ve mapped out the pages you want on your redesigned site, it’s time to optimize the meta information and on-page content. Meta information is content that search engine crawlers read and use to determine how to rank a page. It’s also what users see on the search engine results page.

It’s challenging to write in a way that appeals to both search engines and users, but it can be done. Crawlers need enough information to know what the page is about, but searchers will only click if the language appeals to them and is aligned with your brand.

4. Design for Conversion

Attracting people to your site is only half the battle. Your site also has to be easy to navigate. Flashy designs might look good, but users will leave if the design frustrates them. Make sure the call to action is clear on each page so visitors can easily understand what steps you’re asking them to take.

5. Don’t Let Branding Get in the Way

Some sites have beautiful pages, but they don’t include content for search engine crawlers. This is a sign that the branding team has too much power. One of our retail clients had such a site. It was performing well in branded searches but not so good in non-branded searches.

We identified the most commonly searched terms related to the retailer’s products and used those terms instead of the branded terms. We also improved the site’s structure. Within weeks, key terms such as “men’s corduroy pants” and “wrinkle-free dress shirts” started ranking. Total keywords indexing in Google’s top 20 were up 91 percent. Of the top 100 keywords driving traffic, 77 were non-branded — a 28 percent increase.

There are plenty of tools out there to help you maintain an effective balance between UX and SEO. Google Analytics reviews engagement metrics to see how people are responding to your site or specific pages. Crawling tools such as Screaming Frog are useful if you need to look at all of your meta information at a glance. You can find out which keywords are driving traffic to your site with SEMrush, while Optimizely is great for refining your UX.

Deliver the best experiences for every customer across desktop, mobile web, and mobile apps.

Remember, all the traffic in the world won’t do you any good if people can’t figure out how to use your site. Likewise, a wonderful UX won’t matter if your site is not properly optimized for SEO because nobody will be able to find your site.

SEO and UX must work in tandem to maximize organic search. So step back and look at everything strategically, create a plan based on objective keyword research, and map out your site structure. Then mold your SEO, writing, and UX to fit that plan.

http://www.slideshare.net/guyrcook/vdomainhosting-wordpressseochecklist20151016e?ref=http://www.guyrcookonlineservices.com/blog/?s=Wordpress+SEO

The Cook Report Show notes for 20160210

http://voipcallrecording.com/MP3_Skype_Recorder  Using this to record skype conversations

Thanks Edinburg Dusters from http://edinburghdusters.co.uk/

Thanks to Passing Places around Scotland http://www.passingplaces.scot/

Thanks to https://blab.im/

Thanks!  Have a Great Wednesday!

20160211 The Cook Report Show notes


http://frydesign.com/ Design that Delivers Functionality, Asethetic Appeal, Clarity, Elegance, Usability, Performance and Memorability When your situation calls for icons, visual interface or a web site, you need something more than just a “good look” from your design partner. You need INSIGHT. The kind it takes to translate complex abstract concepts into cogent, incisive and aesthetic design

We believe there is always a solution. We savor problem solving — it's what makes our work fun! 

http://vb-audio.pagesperso-orange.fr/Voicemeeter/banana.htm  

The Advanced Virtual Audio Device Mixer For Windows !

 

Mention the 27 Questions, link is here http://www.guyrcookonlineservices.com/blog/cook-report-questions/

Thanks Edinburg Dusters from http://edinburghdusters.co.uk/

Thanks to Passing Places around Scotland http://www.passingplaces.scot/

Thanks to https://blab.im/

Thanks for being a part of The Cook Report

It's a wrap!



Listen to Stitcher

BLAB Profile Feed: https://blab.im/guyrcook

RSS Feed: http://thecookreport.podbean.com/feed/

RSS Feed: The Cook Report via Itunes

RSS Feed: The Cook Report via YouTube

RSS Feed: The Cook Report via Guy R Cook Online Services Blog

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Visit 

Sidney Museum and Arts Association

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http://frydesign.com/   Design that Delivers Functionality, Asethetic Appeal, Clarity, Elegance, Usability, Performance and Memorability When your situation calls for icons, visual interface or a web site, you need something more than just a “good look” from your design partner. You need INSIGHT. The kind it takes to translate complex abstract concepts into cogent, incisive and aesthetic design.

We believe there is always a solution. We savor problem solving — it's what makes our work fun! 

The Advanced Virtual Audio Device Mixer For Windows !
 
Thanks Edinburg Dusters from http://edinburghdusters.co.uk/
Thanks to Passing Places around Scotland http://www.passingplaces.scot/
Thanks to https://blab.im/
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February 21, 2016 Sidney Museum and Arts Association
presents "The Empire Builder" 
with two shows one at 1pm and anther at 4pm
Tickets $10 for adults, $5 for kids

 Tickets also available online at http://www.brownpapertickets.com/event/2504577

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http://voipcallrecording.com/MP3_Skype_Recorder  Using this to record skype conversations

Thanks Edinburg Dusters from http://edinburghdusters.co.uk/
Thanks to Passing Places around Scotland http://www.passingplaces.scot/
Thanks to https://blab.im/

Thanks! Have a Great Wednesday!
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The special edition interview with Author Patricia Burgess on 20160209 via Blab.im

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Tactical Tips for SEO

In making the plan the choices might be
More traffic?

More conversions?  Ask for the conversion via a series of landing pages, test and retest to find the best


More reach?

What would success look like to them?

The SEO can’t be expected to wave a magic wand and place a client top of a category in which they enjoy no competitive advantage. Even if the SEO did manage to achieve this feat, the client may not see much in the way of return as it’s easy for visitors to click other listings and compare offers.

https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com

Blog Topic Generator  a part of https://blog.bufferapp.com/29-free-marketing-tools


Examples-
  • 15 Best Blogs To Follow About Guy R Cook
  • Think You're Cut Out For Doing Web Developer? Take This Quiz
  • 7 Things About Podcast Your Boss Wants To Know
  • What Will Guy R Cook Be Like In 100 Years?
  • The Worst Advice We've Ever Heard About a Web Developer

Remember: “Content” doesn’t always means “words.”
It can also mean free tools, beautiful visualizations,
how-to videos and much, much more.

Make it easy to share - from https://blog.bufferapp.com/5-simple-seo-tactics

Astounding content is generally worthy of a Facebook share or a tweet.
 And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.

Listen to Stitcher

RSS Feed: http://thecookreport.podbean.com/feed/

RSS Feed: The Cook Report via Itunes

RSS Feed: The Cook Report via YouTube

RSS Feed: The Cook Report via Guy R Cook Online Services Blog

00:0000:00
The Blog is from TwelveSkip.com  and an article there about 20+ Places To Find Interesting Content To Share On Social Media  -- 
 
3 types of content are to Inform, Entertain, or Contact Information that's all, those 3 types of content your website post, article, page will have.  How well you do that is entirely dependent on the tools that you employ, so if you just want to cut wood any old saw will do, if you need the BEST cut then research and find out the best tool to do that with, you will have a better cut as a result.
 Edinburgh Dusters Thanks http://edinburghdusters.co.uk/
Blab. IM Thanks https://blab.im/
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20160205 the cook report - friday weekly wrapup

Show notes for last Monday 2/1/2016

The Buffer Team https://buffer.com/about

We're a fully distributed team, meaning that we'll be fixing bugs and replying to your questions from around the world!

The Buffer team works from multiple countries and continents. Living in a place that makes you happy is one of our core beliefs, and has stayed with the company since the beginning.

Stitcher Radio

Sample Stitcher Copy Points

• You can hear my show on Stitcher- Stitcher is radio on demand

• Download the free app today

• Listen anytime, anywhere

• Stitcher is an award-winning free app that let’s you listen to all your favorite show, plus discover from 20,000 news, entertainment and sports show

• Create custom playlists

• Over twenty thousand shows to discover

• Rate and review my show on Stitcher**

• Available on iOS, Android, Nook, iPad

• In over 4million car dashboards

• On Demand and On the Go

• No downloading, no syncing, no wasted memory

• Stream your favorite podcasts

• Don’t have Stitcher? ….. Download it free today at stitcher dot com or in the app store

Edinburgh Dusters  http://edinburghdusters.co.uk/

Blab.im  https://blab.im/

Thanks to cohost https://twitter.com/superlogoboy  Paddy McGrath

Show notes for last Tuesday 20160202

35 Tips That Make SEO Work For Your Website

https://positionly.com/university/guides/beginners-guide-to-seo?utm_source=positionly_blog&utm_medium=blog_post&utm_campaign=35_SEO_tips

Table of contents:

1. What is SEO

2. Start Your SEO Journey

3. Choosing The Proper Keywords (On-page SEO)

Content Planning

Content planning is the process of answering some questions during the

design of a marketing campaign.

What is the purpose of your content?

Who is your target audience?

What is your goal?

What kind of content could possibly engage your visitors?

4. Optimizing Your Website’s Content (On-page SEO)

5. Building Quality Links to your Website (Off-page SEO)

6. Measuring Your SEO Efforts4

Website maintenance services include

  • Email configuration

  • Site updates or additions

  • Plugin & theme installation

  • Post & page modifications

  • Site back ups

  • Link checking, edits and additions

  • Technical support  

  • Site optimization

  • Site bug fixes and/or backup restoration

9http://www.twelveskip.com/services/maintenance/1332/web-site-maintenance    source

Thanks to Edinburgh Dusters, Blab.im and you for listening


Show notes for last Wednesday 02/03/2016

 
Headline Analyzers

http://coschedule.com/headline-analyzer Free for the first 14 days, schedule your use of that time.

http://www.aminstitute.com/headline/index.htm  Advanced Marketing Institue Headline Analyzer

use those tools to make a great headline, or several headlines to do testing with for that all important user experience

, Goals for the website, 

Three things your site should strive to do is inform, provide contact information, and entertain. Setting specific goals for your website will help you with all aspects of your website. These include, what colors, layout, images, expected revenue increase, etc.  - from  http://www.ahfx.net/weblog/41 by  Adam Hayes

Being able to measure the accomplishment is important to businesses, to be able to see if the return on the investment is acheived.

http://bit.ly/VDHarchive  vDomainHosting Email Newsletter Archive 

Show notes for last Thursday 02/04/2015

http://dearhandmadelife.com/how-to-stay-true-to-yourself-in-your-business/

The link above has the 5 tips on how to stay true to yourself in your business

MAY Close: 2.18.16; Make Goals Category -- See ALL the close dates at http://bit.ly/1Oliuqw http://www.guyrcook.com/2016_Information_Kit.pdf

MY 7 MUST-HAVE APPS FOR RUNNING A BLOG + BUSINESS ON THE GO

By Alisha Byrd https://www.linkedin.com/in/alisha-byrd-7a643b97 is her LinkedIn Profile

This day and age you can pretty much do ANYTHING from your phone. Order food, find a plumber, write a contract and yes, run a business. No more racing home to get things done, pretty much EVERYTHING you need to successfully run your business or blog can be done right on that expensive phone. I've put together a list of some of my favorite must-have apps for bloggers and business owners (that don't include social media).

1. Buffer. I am terrible at remembering to schedule my social media posts when I know I am going to be out for the day, especially for the shop. The Buffer app makes it super easy to load and schedule a few tweets or facebook posts when you are unable to be constantly online.

2. Google Drive. I upload EVERYTHING to Google Drive, especially all of my notes from my coaching clients. The mobile app makes it easy for me to review notes when I'm on the go and send to my clients.

3. Stripe and Paypal. Depending on what platform you use to host your online shop, then you will need both of these to check funds coming in and going out.

4. Squarespace Metrics + Blog. No clue why Squarespace split their apps up but I love their metrics app when I wan't to see what type of traffic the site is getting. And their blog app is perfect for when I notice a mistake on one of my blog posts.

5. Play Memories Mobile. Ok so this app depends on what type of camera you have but it allows me to upload pictures from my camera instantly to my phone. Perfect for when I am out and wan't to shoot pics of the jewelry that I'm wearing for the Early August Instagram account. (I have the Sony Nex 5 btw)

6. Shake. The boo just introduced me to this app and I can't wait to put it to use. It allows you to easily create contracts to send to your freelance clients, anyone you're buying from or selling to or lending to. it even has the option to create your own. I can see a lot of freelancers using this for their own business.

7. PayPal Here. This app comes with a credit card swipe that you can hook up to your phone so you can take payments literally anywhere! I used this a ton when I used to do a lot of trade shows for my jewelry.

http://www.slideshare.net/guyrcook/v-domainhosting-ten-things-to-do-today-to-get-business  Add slides to video?

Evernote helps you remember everything and get organized effortlessly. Download Evernote.

10 Pieces of the Digital Campaign “Recipe” as in Soup perhaps….

Google Plus Search for Video https://www.google.com/videohp

Tweets with images https://support.twitter.com/articles/20156423?lang=en

Facebook Posts http://facebook.about.com/od/PagesGroups/fr/Facebook-Promoted-Posts-Vs-Highlighted-Posts.htm
Pages http://facebook.about.com/od/PagesGroups/
Groups https://www.facebook.com/help/162866443847527/

Yahoo ‘Groups’ https://groups.yahoo.com/neo

Landing Pages via WordPress – Responsive First
Blog Posts WordPress and/or Blogger
Linked In https://www.linkedin.com/
Tumblr https://www.tumblr.com/dashboard
Instagram https://www.instagram.com/
Reddit https://www.reddit.com/

The paint is 'still wet' on this, there will be changes as time goes on and those will appear online in the blog and in the website and other places too.

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