20160208 Shownotes – Monday Blog Roll
The Blog is from TwelveSkip.com and an article there about 20+ Places To Find Interesting Content To Share On Social Media --
http://www.twelveskip.com/blog/ by Pauline Cabrera @Twelveskip
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Tweets 22.6K
Where do content hunters find interesting high-quality content to share
with their audience on social media? Learn here!
3 types of content are to Inform, Entertain, or Contact Information that's all, those 3 types of content your website post, article, page will have. How well you do that is entirely dependent on the tools that you employ, so if you just want to cut wood any old saw will do, if you need the BEST cut then research and find out the best tool to do that with, you will have a better cut as a result.
http://www.guyrcookonlineservices.com/blog/vdomainhosting-newsletter-signup/
Edinburgh Dusters Thanks http://edinburghdusters.co.uk/
Blab. IM Thanks https://blab.im/
20160209 Shownotes – Tuesday's Tactical Tips for SEO
In making the plan
the choices might be
More traffic?
More
conversions? Ask for the conversion via a series of landing pages,
test and retest to find the best
More reach?
What
would success look like to them?
The SEO can’t be expected to wave a magic wand and place a client top of a category in which they enjoy no competitive advantage. Even if the SEO did manage to achieve this feat, the client may not see much in the way of return as it’s easy for visitors to click other listings and compare offers.
20160209
Shownotes – Continued
https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com
Blog Topic Generator a part of https://blog.bufferapp.com/29-free-marketing-tools
http://www.hubspot.com/blog-topic-generator#/guy r cook/web developer/podcast
Examples-
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15 Best Blogs To Follow About Guy R Cook
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Think You're Cut Out For Doing Web Developer? Take This Quiz
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7 Things About Podcast Your Boss Wants To Know
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What Will Guy R Cook Be Like In 100 Years?
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The Worst Advice We've Ever Heard About a Web Developer
The 33 Undisputable Laws of Content Marketing Success from Marcus Sheridan
Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.
Make it easy to share - from https://blog.bufferapp.com/5-simple-seo-tactics
Astounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.
https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com
1. Identify Critical Keywords
Many companies build websites on an ad hoc basis over many years without any strategic direction. As a result, they miss out on valuable keyword opportunities.
It’s important to identify relevant keywords and decide on the 25 to 100 most important ones. Group related words, and prioritize them from essential to supporting. Make the list succinct without losing any substance. Remember, every keyword grouping on the list will have to be built out as a page on the site.
2. Create an Information Architecture
Too many people fail to understand that each page needs to fight its own keyword battle. Create an information architecture that assigns just three or four related words to each page — and only that page. If you add one keyword to multiple pages, the pages will compete against one another in search engine rankings.
3. Strategically Optimize Pages
Once you’ve mapped out the pages you want on your redesigned site, it’s time to optimize the meta information and on-page content. Meta information is content that search engine crawlers read and use to determine how to rank a page. It’s also what users see on the search engine results page.
It’s challenging to write in a way that appeals to both search engines and users, but it can be done. Crawlers need enough information to know what the page is about, but searchers will only click if the language appeals to them and is aligned with your brand.
4. Design for Conversion
Attracting people to your site is only half the battle. Your site also has to be easy to navigate. Flashy designs might look good, but users will leave if the design frustrates them. Make sure the call to action is clear on each page so visitors can easily understand what steps you’re asking them to take.
5. Don’t Let Branding Get in the Way
Some sites have beautiful pages, but they don’t include content for search engine crawlers. This is a sign that the branding team has too much power. One of our retail clients had such a site. It was performing well in branded searches but not so good in non-branded searches.
We identified the most commonly searched terms related to the retailer’s products and used those terms instead of the branded terms. We also improved the site’s structure. Within weeks, key terms such as “men’s corduroy pants” and “wrinkle-free dress shirts” started ranking. Total keywords indexing in Google’s top 20 were up 91 percent. Of the top 100 keywords driving traffic, 77 were non-branded — a 28 percent increase.
There are plenty of tools out there to help you maintain an effective balance between UX and SEO. Google Analytics reviews engagement metrics to see how people are responding to your site or specific pages. Crawling tools such as Screaming Frog are useful if you need to look at all of your meta information at a glance. You can find out which keywords are driving traffic to your site with SEMrush, while Optimizely is great for refining your UX.
Deliver the best experiences for every customer across desktop, mobile web, and mobile apps.
Remember, all the traffic in the world won’t do you any good if people can’t figure out how to use your site. Likewise, a wonderful UX won’t matter if your site is not properly optimized for SEO because nobody will be able to find your site.
SEO and UX must work in tandem to maximize organic search. So step back and look at everything strategically, create a plan based on objective keyword research, and map out your site structure. Then mold your SEO, writing, and UX to fit that plan.
The Cook Report Show notes for 20160210
http://voipcallrecording.com/MP3_Skype_Recorder Using this to record skype conversations
Thanks Edinburg Dusters from http://edinburghdusters.co.uk/
Thanks to Passing Places around Scotland http://www.passingplaces.scot/
Thanks to https://blab.im/
Thanks! Have a Great Wednesday!
20160211 The Cook Report Show notes
http://frydesign.com/
Design that Delivers Functionality, Asethetic Appeal, Clarity, Elegance, Usability, Performance and Memorability
When your situation calls for icons, visual interface or a web site,
you need something more than just a “good look” from your design
partner. You need INSIGHT. The kind it takes to translate complex
abstract concepts into cogent, incisive and aesthetic design
We believe there is always a solution. We savor problem solving — it's what makes our work fun!
http://vb-audio.pagesperso-orange.fr/Voicemeeter/banana.htm
The Advanced Virtual Audio Device Mixer For Windows !
Mention the 27 Questions, link is here http://www.guyrcookonlineservices.com/blog/cook-report-questions/
Thanks Edinburg Dusters from http://edinburghdusters.co.uk/
Thanks to Passing Places around Scotland http://www.passingplaces.scot/
Thanks to https://blab.im/
Thanks for being a part of The Cook Report
It's a wrap!
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