Archive for January 2016

20160129 The Cook Report - Friday Weekly Wrapup

Posted in tech on Jan 29th, 2016 Comments

Show notes for Last Monday 1/25

Landing Page Examples
Landing Page Optimizationting/'
A/B Testing
Campaign Strategy
Content Marketing
Conversion Optimization
Copywriting
Design 
Email Marketing
Lead Generation
Mobile Optimization
Pay Per Click
Social Media
Edinburgh Dusters
Thank Corrinder from London England for being co-host this AM
Mention Information Kit close date for "Make Goals Issue" closes 2/18/2016  Will add link for Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf
Show notes for last Tuesday 1/26
How to Make Your Web Design SEO Friendly
Don’t overload the page with visuals.
Heading tags help SEO  and the more keywords you get there, the better
Mobile-friendly means SEO-friendly
HTML5 is full of SEO helpers
A great user experience (UX) means great SEO
Edinburgh Dusters - The company that likes to clean  http://edinburghdusters.co.uk/
Thanks to BLAB.IM https://blab.im/
Mention Information Kit close date for "Make Goals Issue" closes 2/18/2016  Will add link for Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf
Show notes for last Wednesday 1/27

During a 24-hour period, the average human will breathe 23,040 times, exercise 7 million brain cells, speak 4800 words. 

B2B - the part that they don't tell you right away, revealed tomorrow on The Cook Report

Search for the cook report on the mobile app for Android or Apple

https://econsultancy.com/blog/4557-12-brilliant-404-pages  Ideas for 404 pages, put them to work, don't burn that bridge.
User experience is very, very important 
Edinburgh Dusters - The company that likes to clean  http://edinburghdusters.co.uk/
Thanks to BLAB.IM https://blab.im/
Mention Information Kit close date for "Make Goals Issue" closes 2/18/2016  Will add link for Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf
Srikanth S and David A Hughes were co-hosts that day.

Show notes for last Thursday 1/28
Bee Questions - https://goo.gl/GP7xTw is the shortened link to the PDF verison that's on Google Drive

Big Thanks to Bee Keeper Steve Lawson

Edinburgh Dusters - The company that likes to clean  http://edinburghdusters.co.uk/
Thanks to BLAB.IM https://blab.im/
Mention Information Kit close date for "Make Goals Issue" closes 2/18/2016  Will add link for Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf

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20160128 Cook Report - Bee’s

Posted in tech on Jan 28th, 2016 Comments

Bee Questions - https://goo.gl/GP7xTw is the shortened link to the PDF verison that's on Google Drive

Edinburgh Dusters - The company that likes to clean  http://edinburghdusters.co.uk/
Thanks to BLAB.IM https://blab.im/
Mention Information Kit close date for "Make Goals Issue" closes 2/18/2016  Will add link for Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf
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20160127 The Cook Report - 404 pages and more

Posted in tech on Jan 27th, 2016 Comments

During a 24-hour period, the average human will breathe 23,040 times, exercise 7 million brain cells, speak 4800 words. 

B2B - the part that they don't tell you right away, revealed tomorrow on The Cook Report

Search for the cook report on the mobile app for Android or Apple

https://econsultancy.com/blog/4557-12-brilliant-404-pages  Ideas for 404 pages, put them to work, don't burn that bridge.
User experience is very, very important 
Edinburgh Dusters - The company that likes to clean  http://edinburghdusters.co.uk/
Thanks to BLAB.IM https://blab.im/
Mention Information Kit close date for "Make Goals Issue" closes 2/18/2016  Will add link for Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf
Srikanth S
David A Hughes
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20160126 The Cook Report - Tacticul Tips for SEO

Posted in tech on Jan 26th, 2016 Comments

How to Make Your Web Design SEO Friendly
Don’t overload the page with visuals.
Heading tags help SEO  and the more keywords you get there, the better
Mobile-friendly means SEO-friendly
HTML5 is full of SEO helpers
A great user experience (UX) means great SEO


Edinburgh Dusters - The company that likes to clean  http://edinburghdusters.co.uk/
Thanks to BLAB.IM https://blab.im/
Mention Information Kit close date for "Make Goals Issue" closes 2/18/2016  Will add link for Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf
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20160125 The Cook Report - Unbounce

Posted in tech on Jan 25th, 2016 Comments

http://unbounce.com/blog/

Topics at hand


Landing Page Examples
Landing Page Optimizationting/'
A/B Testing
Campaign Strategy
Content Marketing
Conversion Optimization
Copywriting
Design 
Email Marketing
Lead Generation
Mobile Optimization
Pay Per Click
Social Media


Thank CORANDER from London England for being co-host this AM, he also has a show on Blab, look for him.

Close date for "Make Goals Issue" closes 2/18/2016  Page 4 of  Information Kit http://www.guyrcook.com/2016_Information_Kit.pdf 
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20160122 The Cook Report - Friday Weekly Wrapup

Posted in tech on Jan 22nd, 2016 Comments

The links mentioned in the podcast today are all in the notes here at http://thecookreport.podbean.com

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20160121 The Cook Report

Posted in tech on Jan 21st, 2016 Comments

  1. 15 Expert Tips for
    B2B Video Production

 

The secrets to brainstorming for creative results
Best practices for shoot location, lighting, and audio
Post-production tricks for engaging product demos

How to scale video production on a budget


10 Google Analytics Tips:

1) Monitor error pages with an alert  http://goo.gl/oRHZMU
2) Analyze conversion rates for devices  http://goo.gl/GTqXdA
3) Identify usability issues  http://goo.gl/pQjI7v
4) See your audience demographics  http://goo.gl/p7dGA6
5) Analyze your conversion funnel  http://goo.gl/aHFPkr
6) Use the mobile app for your content strategy  http://goo.gl/06ZJqO
7) Measure social interactions on your website  http://goo.gl/1d2XxY
8) Compare date ranges  http://goo.gl/c0ZrUj
9) Manage user permissions  http://goo.gl/ozLbGz

10) Exclude internal traffic from reports  http://goo.gl/zGbkiv 

Edinburgh Dusters - http://edinburghdusters.co.uk/

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20160120 The Cook Report - The Mind

Posted in tech on Jan 20th, 2016 Comments

  • They’re installed on a per video basis (Yes, you have to add them to each video individually – but it’s worth it!)
  • You provide the destination URL and, depending on the Card type, customize an image, title, and call-to-action text
  • They are rendered on desktop and mobile devices…

… this is the FIRST time we’ve been able to send traffic from YouTube videos to your website on mobile.

- See more at: http://getmoreviews.com/blog/new-youtube-feature-double-leads-channel/#sthash.vih0bejU.dpuf


http://www.bbc.co.uk/timelines/zyp34j6  James Clerk Maxwell: Scotland’s forgotten Einstein -
James Clerk Maxwell is one of our greatest scientists and without him we may not have x-rays, radio or colour photography. But while scientists Albert Einstein and Isaac Newton are household names, Maxwell is barely known to the general public.


http://www.ip-tracker.org/  First of all we would like to thank team behind IP-Address.org for helping us in creating different IP tools for our website IP-Tracker.org.

https://blab.im/ Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.
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20160119 The Cook Report - Tips for SEO

Posted in tech on Jan 19th, 2016 Comments

19Jan16

- The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

  - By Ryan Crockett, 14 January 2016
If you’re nonprofit organization or young startup on a shoestring budget, SEO and social media marketing are necessities for broadcasting your message or value proposition to the digital community. Few other advertising channels offer as much bang for your buck, and your goal right now should be cost-effective tactics.

Job hunting in the ever-evolving SEO industry is a unique challenge. SEO is one of the few industries in which years of experience means far less than your ability to stay ahead of the curve, adapt to changes and algorithm updates before they arrive, and always put quality content and organic link building strategies above shady SEO tactics.

January 14th, 2016
| By Shaun Anderson
Is your website ready to build links to? If it's not - link building will NOT have the same affect as it did a few years ago.

Turn your computer into a professional-quality live video production studio.
Take a look at all that ManyCam has to offer and select the version that’s right for you!


Edinburgh Dusters http://edinburghdusters.co.uk The company that likes to clean!
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20160118 The Cook Report - Happy MLK Day

Posted in tech on Jan 18th, 2016 Comments

Friends Reunited - one of the UK's first social networks - has announced it will soon close. 

https://wordpress.org/support/ We’ve got a variety of resources to help you get the most out of WordPress. Your first stop should be our documentation, where you’ll find information on everything from installing WordPress for the first time to creating your own themes and plugins.


https://wordpress.org/plugins/  Plugins extend and expand the functionality of WordPress. 42,408 plugins with 1,149,708,424 total downloads are at your fingertips.

http://blog.taboola.com/ Seven years before Taboola started, we were just a bunch of geeks in the Israeli army, passionate about the unique problems that can be solved with advanced mathematics. In the early days, Adam Singolda, our Founder & CEO, became passionate about the discovery problem as he realized that people don’t really wake up in the morning thinking about new videos or articles they would like to consume that day. Search could never solve that problem: how can someone search for something they don’t even know exists?

https://blab.im/ Is the 'power' that is beneath the 'hood' of this effort, Got you curious, have a look.

Edinburgh Dusters in Scotland
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