2016-02
2016-02
Friday Feb 26, 2016
20160226 The Cook Report - Friday Wrapup
Friday Feb 26, 2016
Friday Feb 26, 2016
20160226-The-Cook-Report-Shownotes
To have a shorter show notes online, I"ve exported the show notes into a PDF file, via the link above.
The Cook Report Evaluation Question
Thursday Feb 25, 2016
20160225 - The Cook Report - Advert Sizes
Thursday Feb 25, 2016
Thursday Feb 25, 2016
https://en.wikipedia.org/wiki/File:Standard_web_banner_ad_sizes.svg < image here that displays the ad sizes
Image ads are ads that appear with a picture. The rules that apply to text ads generally apply to image ads, too. To ensure that your image ads are appropriate, we also have additional requirements when using the image ad format, as shown below. The policies below apply to both standalone image ads and image ads created using the Ad gallery.
https://support.google.com/adwordspolicy/answer/176108?hl=en
Content requirements meet those to not have the ad disapproved, some of the reasons and how to fix those are:
What can I do if my ad is disapproved?
If your ad is disapproved for violating this policy, try reviewing the following tips to help resolve your issue:
Disapproval reason
What does it mean?
What do I do now?
Unacceptable animation length
Your ad's animation length is more than 30 seconds.
Ensure that your ad's animation length is 30 seconds or less.
Incorrect image layout
Your ad's layout is unconventional or is expanding beyond the frame.
Ensure that your ad takes up the entire space of the chosen image size. The ad shouldn't appear sideways or upside down, and shouldn't appear like it's more than one ad. Also, check that your ad doesn't expand beyond the frame or otherwise encroach on the website or app.
Poor image/video quality
Your ad is unclear or unrecognizable.
Remove all unclear, blurry, or unrecognizable images from your ad.
Unacceptable image/video content
Your ad contains content that's not considered family safe.
Edit your ad by removing any adult or non-family safe content.
If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.
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Important to ask if the information was helpful, feedback is a form of engagement too.
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Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
Happy 62nd Birthday Day to my favorite CPA
Thanks for listening. Happy Thursday to you
The Cook Report Evaluation Question
Wednesday Feb 24, 2016
20160224 The Cook Report - The Mind
Wednesday Feb 24, 2016
Wednesday Feb 24, 2016
Organize your Pinterest Boards alphabetically to make finding them easy as cake to find.Setup and USE a calendar of 'what to do today/ and follow it.Give yourself back 20% of your workday for ME time and guard it jealously.A good landing page asks that a task be performed.How many inbound links do you have? How many besides the homepage?Spend resources on creating content, MORE than beautiful design, that will trump beautiful design.The above is online too as a short slideshare presentation @ http://www.slideshare.net/guyrcook1/20160224-thecookreportthemind
Make it easy to measure results. Simple is better than complicated.
Best measurements:Traffic- how many and where fromleads to conversions saleschannels/ sources of leads to sales
1. What are your social media goals? Ask yourself what do you want social media to accomplish? Is it?
Building brand awareness.
Driving traffic to your website and/or blog.
Getting new customers.
Encouraging existing customers to write great reviews about you.
Interacting with customers to collect market feedback.
- See more at: http://blog.viraltag.com/2015/01/20/step-step-pinterest-social-media-marketing-plan-2015/#sthash.1IHETw8v.fiK7ESqy.dpuf
Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
Thanks for listening to The Cook Report
Tuesday Feb 23, 2016
20160223 The Cook Report - SEO TIPS
Tuesday Feb 23, 2016
Tuesday Feb 23, 2016
Tactical Tips for SEOIn making the plan the choices might be
More traffic?
More conversions? Ask for the conversion via a series of landing pages, test and retest to find the best
More reach?
What would success look like to them?The SEO can’t be expected to wave a magic wand and place a client top of a category in which they enjoy no competitive advantage. Even if the SEO did manage to achieve this feat, the client may not see much in the way of return as it’s easy for visitors to click other listings and compare offers.https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com (Yes, this is that checklist we spoke about during the show)http://www.slideshare.net/guyrcook/vdomainhosting-wordpressseochecklist20151016e?ref=http://www.guyrcookonlineservices.com/blog/?s=Wordpress+SEO Blog Topic Generator a part of https://blog.bufferapp.com/29-free-marketing-toolshttp://www.hubspot.com/blog-topic-generator#/guy r cook/web developer/podcastExamples-15 Best Blogs To Follow About Guy R CookThink You're Cut Out For Doing Web Developer? Take This Quiz7 Things About Podcast Your Boss Wants To KnowWhat Will Guy R Cook Be Like In 100 Years?The Worst Advice We've Ever Heard About a Web DeveloperThe 33 Undisputable Laws of Content Marketing Success from Marcus SheridanRemember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.Make it easy to share - from https://blog.bufferapp.com/5-simple-seo-tacticsAstounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/ Thanks to Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scotThanks to BLAB https://blab.im/
Thursday Feb 18, 2016
20160218 The Cook Report - B2B Thursday
Thursday Feb 18, 2016
Thursday Feb 18, 2016
https://www.precisionmarketinggroup.com/blog Our Blogging Recipe Is Simple: Zero Hoopla. 100% Helpful.(May Contain Trace Amounts of Jest) - Get More B2B Marketing Ideas Delivered Right To Your InboxLessons that, to this day, still impact the way I view and conduct business:- Be true to who you are, as long as who you are is true to others.- There is more than enough business to go around, so help one another.- Owning a business is hard. Share what you’ve learned and leveraged to grow your own company.- It’s okay to be vulnerable and share what stinks about your business. Someone else has absolutely been there – and they can give you some pointers, too!- Ask for what you need and want. You’ll miss out on opportunities or resources that are out there if you don’t reach out to your colleagues.------------------------------------------I wrote this up from resources years ago, when I was working at an FM radio station, as a motivational document to help in getting things 'going' and now years later I still use it but since we're using computers, blogs and other digital methods of engagement, here's the thought "How can you 'digitized' the thoughts in this list in your job"Ten Things to Do Today to Get Business 1. Send a handwritten note 2. Clip and send an article of interest.3. Talk to a satisfied client and ask who else you might help.4. Send a thank-you gift to someone who referred you.5. Give your business card to someone with influence.6. Send a letter to the editor of a magazine your customers read.7. Add fifteen people to your mailing list.8. Leave a compelling voice mail.9. Make an appointment.10. Call a client you haven't talked to in two years.--------------------------------vDomainHosting, Inc Logo DownloadsSo, here's the question, should downloads of logos be a seperate page, OR a part of the 'Media Kit' document that also has testimonials, publish moment, the 'about me' stuff I saw a link today on the PHP site, http://php.net/download-logos.php that prompted my question.---------------------------------Thanks to:Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/Thanks to Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scotThanks to BLAB https://blab.im/
Wednesday Feb 17, 2016
20160217 The Cook Report - Wednesday The Mind
Wednesday Feb 17, 2016
Wednesday Feb 17, 2016
http://www.guyrcookonlineservices.com/blog/about/ Startup ConsultationBranding Strategies including Social Media in the planDomain Registration and/or transferHosting Account setupSite Architecture & Process DocumentationLogo Design and style guidesCustom-designed Web GraphicsImage ScanningCustom Flash Animations – referralGraphic Optimization and EnhancementContent Research and DevelopmentExpert Copywriting, Editing and ProofingHTML coding (including fixing code)PHP and MYSQL database development for CMS websitesPodcasting Toolbox: 70+ Podcasting Tools and Resources from the pin belowhttps://www.pinterest.com/pin/213991419766482765/ Thanks to:Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/Thanks to Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scotThanks to BLAB https://blab.im/
Tuesday Feb 16, 2016
20160216 The Cook Report - Tuesday's Tacticul tips for SEO
Tuesday Feb 16, 2016
Tuesday Feb 16, 2016
https://bitly.com/pages/resources/ebooks/37-ways-brands-use-bitly Take a look. This free download is a great compliment to your bit.ly accountYou may or may not be a Bitly user already.Millions of people use our link management platform to shorten links every day and keep track of how those links get shared. Recently, though, we wanted to see how Bitly was being used in in the wild. How does a print magazine use Bitly? How about a tech startup? Or an author or a consultant?In this eBook, you’ll learn all of that and more, which will hopefully inspire you to try new things with Bitly that will help your business grow, whether you’re anenterprise, a small shop, or an artist.IN THIS EBOOK, YOU WILL LEARN:• How brands of all different shapes and sizes are using Bitly in their marketing• Five different channels where Bitly can help with metrics & optimization• 37 different examples, quotes, and use cases to make the most of BitlyThe link for downloading the book - https://bitly.com/pages/resources/ebooks/37-ways-brands-use-bitlyHere’s how brands can use Bitly for social media marketing:use Bitly to track the engagement on different social posts. Some companies integrate Bitly directly within their social shares buttons.TRACKING INSTAGRAM METRICSA lot of consumer and media brands are making big pushes on Instagram. But how do you know that you’re driving people back to your website? Mashableuses Bitly to keep track of visitors who come from Instagram. That way, they know whether their Instagram audience is engaging with other channels.MIKE KAWULA CEO, SOCIAL QUANT @THESOCIALQUANTThose who don’t measure don’t grow in business and Bitly allows you the opportunity to effectively test different copy to see what gets more clicks and what is a complete dud.MEASURING PRODUCT TRIALS FROM TWITTERIn addition to using Bitlinks to track engagement across paid social promotions and optimizing CTAs, SocialQuant uses Bitly to see how many visitors are coming from their Twitter account and clicking on a “Free Trial” link in the company bio.BRANDING ACROSS CHANNELSIt’s hard not to think of Nike when you see a swoosh or think of Redbull when you think of wings. To keep pushing those powerful brand elements, bothbusinesses use Branded Short Domains. All of Nike’s links are branded with swoo.sh, while Redbull’s links are all defined by the win.gs domain.This can make a big difference—Branded Short Domains can see up to 34% higher click-through rates than unbranded links.USING BITLY for METRICSOne big advantage of using Bitly is that brands can track the engagement across websites and other channels that they ordinarily wouldn’t be able to access. Bitlinks can help show how much traffic is being directed, activated, and promoted to your products or services from other sites, email campaigns, syndicated articles, and more.Here’s how companies are using Bitly to help measure marketing & brand awareness initiatives.OPTIMIZE YOUR TIMINGWith Bitly’s dashboard, you can analyze the best time to publish content by time of day or day of the week and then filter those statistics further by categories like channel, location, and device type.ANALYZING COMPETITOR ENGAGEMENTBy adding a “+” to the end of a Bitlink URL, a brand can access any Bitlink’s statistics and check out the engagement, clicks, geographic distribution, andmore. This is handy if you’re trying to analyze which content is working for other brands, as well as competitors.EBOOK DOWNLOADSBitly can help you track how web visitors and inbound leads are downloading that collateral. You can even drill down into referrals, channels where the linksare most shared, and where the eBook links see the most engagement.THE POWER of THE LINK, EVOLVEDINTERESTED IN LEARNING MORE ABOUT WHAT BITLY CAN DO FOR YOUR BRAND?Email brands@bitly.com to learn how.Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/Thanks to Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot Thanks to BLAB https://blab.im/
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Monday Feb 15, 2016
20130215 The Cook Report - SMAA Student Art Show for 2016
Monday Feb 15, 2016
Monday Feb 15, 2016
Coming next month to the Sidney Museum and Art Gallery - 39th Annual Student Art Show in Port Orchard, WA 98366