The Guy R Cook Report - 2019
20160229 The Cook Report Show Notes by Guy R Cook -Blog Roll Monday, Got Podcasting?
20160226 The Cook Report - Friday Wrapup

20160226 The Cook Report - Friday Wrapup

February 26, 2016

20160226-The-Cook-Report-Shownotes

To have a shorter show notes online, I"ve exported the show notes into a PDF file, via the link above.

20160225 - The Cook Report - Advert Sizes

20160225 - The Cook Report - Advert Sizes

February 25, 2016
Image ads are ads that appear with a picture. The rules that apply to text ads generally apply to image ads, too. To ensure that your image ads are appropriate, we also have additional requirements when using the image ad format, as shown below. The policies below apply to both standalone image ads and image ads created using the Ad gallery.
Content requirements meet those to not have the ad disapproved, some of the reasons and how to fix those are: 

What can I do if my ad is disapproved?

If your ad is disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason
What does it mean?
What do I do now?
Unacceptable animation length
Your ad's animation length is more than 30 seconds.
Ensure that your ad's animation length is 30 seconds or less.
Incorrect image layout
Your ad's layout is unconventional or is expanding beyond the frame.
Ensure that your ad takes up the entire space of the chosen image size. The ad shouldn't appear sideways or upside down, and shouldn't appear like it's more than one ad. Also, check that your ad doesn't expand beyond the frame or otherwise encroach on the website or app.
Poor image/video quality
Your ad is unclear or unrecognizable.
Remove all unclear, blurry, or unrecognizable images from your ad.
Unacceptable image/video content
Your ad contains content that's not considered family safe.
Edit your ad by removing any adult or non-family safe content.
If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

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Important to ask if the information was helpful, feedback is a form of engagement too.
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Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/  
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
Happy 62nd Birthday Day to my favorite CPA
Thanks for listening.  Happy Thursday to you
20160224 The Cook Report - The Mind

20160224 The Cook Report - The Mind

February 24, 2016
  1. Organize your Pinterest Boards alphabetically to make finding them easy as cake to find.
  2. Setup and USE a calendar of 'what to do today/  and follow it.
  3. Give yourself back 20% of your workday for ME time and guard it jealously.
  4. A good landing page asks that a task be performed.
  5. How many inbound links do you have? How many besides the homepage?
  6. Spend resources on creating content, MORE than beautiful design, that will trump beautiful design.
The above is online too as a short slideshare presentation @ http://www.slideshare.net/guyrcook1/20160224-thecookreportthemind 

Make it easy to measure results.  Simple is better than complicated.
  Best measurements:
  1. Traffic- how many and where from
  2. leads  to conversions 
  3. sales
  4. channels/ sources of leads to sales

1. What are your social media goals? Ask yourself what do you want social media to accomplish? Is it?

    Building brand awareness.
    Driving traffic to your website and/or blog.
    Getting new customers.
    Encouraging existing customers to write great reviews about you.
    Interacting with customers to collect market feedback.


Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/  
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/
Thanks for listening to The Cook Report
20160223 The Cook Report - SEO TIPS

20160223 The Cook Report - SEO TIPS

February 23, 2016
Tactical Tips for SEO

In making the plan the choices might be
More traffic?

More conversions?  Ask for the conversion via a series of landing pages, test and retest to find the best


More reach?

What would success look like to them?

The SEO can’t be expected to wave a magic wand and place a client top of a category in which they enjoy no competitive advantage. Even if the SEO did manage to achieve this feat, the client may not see much in the way of return as it’s easy for visitors to click other listings and compare offers.

https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.com (Yes, this is that checklist we spoke about during the show)

Blog Topic Generator  a part of https://blog.bufferapp.com/29-free-marketing-tools


http://www.hubspot.com/blog-topic-generator#/guy r cook/web developer/podcast
Examples-
  • 15 Best Blogs To Follow About Guy R Cook
  • Think You're Cut Out For Doing Web Developer? Take This Quiz
  • 7 Things About Podcast Your Boss Wants To Know
  • What Will Guy R Cook Be Like In 100 Years?
  • The Worst Advice We've Ever Heard About a Web Developer

Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.

Make it easy to share - from https://blog.bufferapp.com/5-simple-seo-tactics

Astounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.

Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/  
Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot
Thanks to BLAB https://blab.im/