February 16, 2016
You may or may not be a Bitly user already.
Millions of people use our link management platform to shorten links every day and keep track of how those links get shared. Recently, though, we wanted to see how Bitly was being used in in the wild. How does a print magazine use Bitly? How about a tech startup? Or an author or a consultant?
In this eBook, you’ll learn all of that and more, which will hopefully inspire you to try new things with Bitly that will help your business grow, whether you’re an
enterprise, a small shop, or an artist.
IN THIS EBOOK, YOU WILL LEARN:
• How brands of all different shapes and sizes are using Bitly in their marketing
• Five different channels where Bitly can help with metrics & optimization
• 37 different examples, quotes, and use cases to make the most of Bitly
Here’s how brands can use Bitly for social media marketing:
use Bitly to track the engagement on different social posts. Some companies integrate Bitly directly within their social shares buttons.
TRACKING INSTAGRAM METRICS
A lot of consumer and media brands are making big pushes on Instagram. But how do you know that you’re driving people back to your website? Mashable
uses Bitly to keep track of visitors who come from Instagram. That way, they know whether their Instagram audience is engaging with other channels.
MIKE KAWULA CEO, SOCIAL QUANT @THESOCIALQUANT
Those who don’t measure don’t grow in business and Bitly allows you the opportunity to effectively test different copy to see what gets more clicks and what is a complete dud.
MEASURING PRODUCT TRIALS FROM TWITTER
In addition to using Bitlinks to track engagement across paid social promotions and optimizing CTAs, SocialQuant uses Bitly to see how many visitors are
coming from their Twitter account and clicking on a “Free Trial” link in the company bio.
BRANDING ACROSS CHANNELS
It’s hard not to think of Nike when you see a swoosh or think of Redbull when you think of wings. To keep pushing those powerful brand elements, both
businesses use Branded Short Domains. All of Nike’s links are branded with swoo.sh, while Redbull’s links are all defined by the win.gs domain.
This can make a big difference—Branded Short Domains can see up to 34% higher click-through rates than unbranded links.
USING BITLY for METRICS
One big advantage of using Bitly is that brands can track the engagement across websites and other channels that they ordinarily wouldn’t be able to access. Bitlinks can help show how much traffic is being directed, activated, and promoted to your products or services from other sites, email campaigns, syndicated articles, and more.
Here’s how companies are using Bitly to help measure marketing & brand awareness initiatives.
OPTIMIZE YOUR TIMING
With Bitly’s dashboard, you can analyze the best time to publish content by time of day or day of the week and then filter those statistics further by categories like channel, location, and device type.
ANALYZING COMPETITOR ENGAGEMENT
By adding a “+” to the end of a Bitlink URL, a brand can access any Bitlink’s statistics and check out the engagement, clicks, geographic distribution, and
more. This is handy if you’re trying to analyze which content is working for other brands, as well as competitors.
Bitly can help you track how web visitors and inbound leads are downloading that collateral. You can even drill down into referrals, channels where the links
are most shared, and where the eBook links see the most engagement.
THE POWER of THE LINK, EVOLVED
INTERESTED IN LEARNING MORE ABOUT WHAT BITLY CAN DO FOR YOUR BRAND?
Email firstname.lastname@example.org to learn how.
Thanks for listening and please consider a subscription to our YOUTUBE channel list via BIT.LY @ http://bit.ly/vdhyoutube