2016-02
2016-02
Friday Feb 12, 2016
Friday Feb 12, 2016
20160208
Shownotes – Monday Blog Roll
The Blog is from
TwelveSkip.com and an article there about 20+ Places To
Find Interesting Content To Share On Social Media --
http://www.twelveskip.com/blog/
by Pauline
Cabrera @Twelveskip
Tweets 22.6K
Following
10.6K
Followers
23K
Likes
7,508
Lists 18
Where do content hunters find interesting high-quality content to share with their audience on social media? Learn here!
3 types of content are to Inform,
Entertain, or Contact Information that's all, those 3 types of
content your website post, article, page will have. How well
you do that is entirely dependent on the tools that you employ, so if
you just want to cut wood any old saw will do, if you need the BEST
cut then research and find out the best tool to do that with, you
will have a better cut as a result.
http://www.guyrcookonlineservices.com/blog/vdomainhosting-newsletter-signup/
Edinburgh Dusters
Thanks http://edinburghdusters.co.uk/
Blab. IM Thanks https://blab.im/
20160209
Shownotes – Tuesday's Tactical Tips for SEO
In making the plan
the choices might be
More traffic?
More
conversions? Ask for the conversion via a series of landing pages,
test and retest to find the best
More reach?
What
would success look like to them?
The SEO can’t be
expected to wave a magic wand and place a client top of a category in
which they enjoy no competitive advantage. Even if the SEO did manage
to achieve this feat, the client may not see much in the way of
return as it’s easy for visitors to click other listings and
compare offers.
20160209
Shownotes – Continued
https://blog.bufferapp.com/5-simple-seo-tactics has
this nice little checklist from Salesforce.com
http://www.slideshare.net/guyrcook/vdomainhosting-wordpressseochecklist20151016e?ref=http://www.guyrcookonlineservices.com/blog/?s=Wordpress+SEO
Blog Topic Generator a part
of https://blog.bufferapp.com/29-free-marketing-tools
http://www.hubspot.com/blog-topic-generator#/guy
r cook/web developer/podcast
Examples-
15 Best Blogs To Follow About
Guy R Cook
Think You're Cut Out For Doing
Web Developer? Take This Quiz
7 Things About Podcast Your Boss
Wants To Know
What Will Guy R Cook Be Like In
100 Years?
The Worst Advice We've Ever Heard About a Web Developer
The
33 Undisputable Laws of Content Marketing Success from Marcus
Sheridan
Remember: “Content” doesn’t always means “words.” It can
also mean free tools, beautiful
visualizations, how-to videos and much, much more.
Make it easy to share -
from https://blog.bufferapp.com/5-simple-seo-tactics
Astounding content is generally worthy of a Facebook share or a
tweet. And social signals from Facebook and Twitter now correlate
very strongly with good rankings in Google’s index.
https://blog.bufferapp.com/5-simple-seo-tactics has
this nice little checklist from Salesforce.com
1. Identify Critical Keywords
Many companies build websites on an ad hoc basis over many years
without any strategic direction. As a result, they miss out on
valuable keyword opportunities.
It’s important to identify relevant keywords and decide on the
25 to 100 most important ones. Group related words, and prioritize
them from essential to supporting. Make the list succinct without
losing any substance. Remember, every keyword grouping on the list
will have to be built out as a page on the site.
2. Create an Information Architecture
Too many people fail to understand that each page needs to fight
its own keyword battle. Create an information architecture that
assigns just three or four related words to each page — and only
that page. If you add one keyword to multiple pages, the pages will
compete against one another in search engine rankings.
3. Strategically Optimize Pages
Once you’ve mapped out the pages you want on your redesigned
site, it’s time to optimize the meta information and on-page
content. Meta information is content that search engine crawlers read
and use to determine how to rank a page. It’s also what users see
on the search engine results page.
It’s challenging to write in a way that appeals to both search
engines and users, but it can be done. Crawlers need enough
information to know what the page is about, but searchers will only
click if the language appeals to them and is aligned with your brand.
4. Design for Conversion
Attracting people to your site is only half the battle. Your site
also has to be easy to navigate. Flashy designs might look good, but
users will leave if the design frustrates them. Make sure the call to
action is clear on each page so visitors can easily understand what
steps you’re asking them to take.
5. Don’t Let Branding Get in the Way
Some sites have beautiful pages, but they don’t include content
for search engine crawlers. This is a sign that the branding team has
too much power. One of our retail clients had such a site. It was
performing well in branded searches but not so good in non-branded
searches.
We identified the most commonly searched terms related to the
retailer’s products and used those terms instead of the branded
terms. We also improved the site’s structure. Within weeks, key
terms such as “men’s corduroy pants” and “wrinkle-free dress
shirts” started ranking. Total keywords indexing in Google’s top
20 were up 91 percent. Of the top 100 keywords driving traffic, 77
were non-branded — a 28 percent increase.
There are plenty of tools out there to help you maintain an
effective balance between UX and SEO. Google
Analytics reviews engagement metrics to see how people are
responding to your site or specific pages. Crawling tools such as
Screaming Frog
are useful if you need to look at all of your meta information at a
glance. You can find out which keywords are driving traffic to your
site with SEMrush, while
Optimizely is great for
refining your UX.
Deliver the best experiences for every customer
across desktop, mobile web, and mobile apps.
Remember, all the traffic in the world won’t do you any good if
people can’t figure out how to use your site. Likewise, a wonderful
UX won’t matter if your site is not properly optimized for SEO
because nobody will be able to find your site.
SEO and UX must work in tandem to maximize organic search. So step
back and look at everything strategically, create a plan based on
objective keyword research, and map out your site structure. Then
mold your SEO, writing, and UX to fit that plan.
http://www.slideshare.net/guyrcook/vdomainhosting-wordpressseochecklist20151016e?ref=http://www.guyrcookonlineservices.com/blog/?s=Wordpress+SEO
The
Cook Report Show notes for 20160210
http://voipcallrecording.com/MP3_Skype_Recorder
Using this to record skype conversations
Thanks Edinburg
Dusters from http://edinburghdusters.co.uk/
Thanks to Passing
Places around Scotland http://www.passingplaces.scot/
Thanks
to https://blab.im/
Thanks! Have a
Great Wednesday!
20160211
The Cook Report Show notes
http://frydesign.com/
Design that Delivers Functionality, Asethetic Appeal, Clarity, Elegance, Usability, Performance and Memorability
When your situation calls for icons, visual interface or a web site,
you need something more than just a “good look” from your design
partner. You need INSIGHT. The kind it takes to translate complex
abstract concepts into cogent, incisive and aesthetic design
We
believe there is always a solution. We savor problem solving — it's
what makes our work fun!
http://vb-audio.pagesperso-orange.fr/Voicemeeter/banana.htm
The
Advanced Virtual Audio Device Mixer For Windows !
Mention
the 27 Questions, link is here
http://www.guyrcookonlineservices.com/blog/cook-report-questions/
Thanks Edinburg
Dusters from http://edinburghdusters.co.uk/
Thanks to Passing
Places around Scotland http://www.passingplaces.scot/
Thanks
to https://blab.im/
Thanks
for being a part of The Cook Report
It's
a wrap!
BLAB Profile Feed: https://blab.im/guyrcook
RSS Feed: http://thecookreport.podbean.com/feed/
RSS Feed: The Cook Report via Itunes
RSS Feed: The Cook Report via YouTube
RSS Feed: The Cook Report via Guy R Cook Online Services Blog
Thursday Feb 11, 2016
SMAA Audio Test / Promote the upcoming Student Art Show
Thursday Feb 11, 2016
Thursday Feb 11, 2016
Visit Sidney Museum and Arts AssociationPreserving History - Promoting Art http://www.sidneymuseumandarts.com/
RSS Feed: http://thecookreport.podbean.com/feed/
RSS Feed: The Cook Report via Itunes
Thursday Feb 11, 2016
20160211 The Cook Report - There's always a solution
Thursday Feb 11, 2016
Thursday Feb 11, 2016
http://frydesign.com/ Design that Delivers Functionality, Asethetic Appeal, Clarity, Elegance, Usability, Performance and Memorability When your situation calls for icons, visual interface or a web site, you need something more than just a “good look” from your design partner. You need INSIGHT. The kind it takes to translate complex abstract concepts into cogent, incisive and aesthetic design.We believe there is always a solution. We savor problem solving — it's what makes our work fun! http://vb-audio.pagesperso-orange.fr/Voicemeeter/banana.htm The Advanced Virtual Audio Device Mixer For Windows ! Mention the 27 Questions, link is here http://www.guyrcookonlineservices.com/blog/cook-report-questions/Thanks Edinburg Dusters from http://edinburghdusters.co.uk/Thanks to Passing Places around Scotland http://www.passingplaces.scot/Thanks to https://blab.im/
RSS Feed: http://thecookreport.podbean.com/feed/
RSS Feed: The Cook Report via Itunes
RSS Feed: The Cook Report via YouTube
RSS Feed: The Cook Report via Guy R Cook Online Services Blog
Wednesday Feb 10, 2016
SMAA-FundRaiser-The Empire Builder
Wednesday Feb 10, 2016
Wednesday Feb 10, 2016
February 21, 2016 Sidney Museum and Arts Association presents "The Empire Builder" with two shows one at 1pm and anther at 4pmTickets $10 for adults, $5 for kids Tickets also available online at http://www.brownpapertickets.com/event/2504577. Listen on
RSS Feed: http://thecookreport.podbean.com/feed/
RSS Feed: The Cook Report via Itunes
RSS Feed: The Cook Report via YouTube
RSS Feed: The Cook Report via Guy R Cook Online Services Blog
Wednesday Feb 10, 2016
20160210 The Cook Report - MP3 Skype Recorder
Wednesday Feb 10, 2016
Wednesday Feb 10, 2016
http://voipcallrecording.com/MP3_Skype_Recorder Using this to record skype conversationsThanks Edinburg Dusters from http://edinburghdusters.co.uk/Thanks to Passing Places around Scotland http://www.passingplaces.scot/Thanks to https://blab.im/
RSS Feed: http://thecookreport.podbean.com/feed/
RSS Feed: The Cook Report via Itunes
RSS Feed: The Cook Report via YouTube
RSS Feed: The Cook Report via Guy R Cook Online Services Blog
Thanks! Have a Great Wednesday!
Tuesday Feb 09, 2016
Tuesday Feb 09, 2016
20160209 Patricia Burgess Interview
Tuesday Feb 09, 2016
Tuesday Feb 09, 2016
The special edition interview with Author Patricia Burgess on 20160209 via Blab.im
RSS Feed: http://thecookreport.podbean.com/feed/
RSS Feed: The Cook Report via Itunes
RSS Feed: The Cook Report via YouTube
RSS Feed: The Cook Report via Guy R Cook Online Services Blog
Tuesday Feb 09, 2016
20160209 Tactical Tips for SEO and more
Tuesday Feb 09, 2016
Tuesday Feb 09, 2016
Tactical Tips for SEOIn making the plan the choices might be
More traffic?
More conversions? Ask for the conversion via a series of landing pages, test and retest to find the best
More reach?
What would success look like to them?The SEO can’t be expected to wave a magic wand and place a client top of a category in which they enjoy no competitive advantage. Even if the SEO did manage to achieve this feat, the client may not see much in the way of return as it’s easy for visitors to click other listings and compare offers.https://blog.bufferapp.com/5-simple-seo-tactics has this nice little checklist from Salesforce.comhttp://www.slideshare.net/guyrcook/vdomainhosting-wordpressseochecklist20151016e?ref=http://www.guyrcookonlineservices.com/blog/?s=Wordpress+SEO Blog Topic Generator a part of https://blog.bufferapp.com/29-free-marketing-toolshttp://www.hubspot.com/blog-topic-generator#/guy r cook/web developer/podcastExamples-15 Best Blogs To Follow About Guy R CookThink You're Cut Out For Doing Web Developer? Take This Quiz7 Things About Podcast Your Boss Wants To KnowWhat Will Guy R Cook Be Like In 100 Years?The Worst Advice We've Ever Heard About a Web DeveloperThe 33 Undisputable Laws of Content Marketing Success from Marcus SheridanRemember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.Make it easy to share - from https://blog.bufferapp.com/5-simple-seo-tacticsAstounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.
RSS Feed: http://thecookreport.podbean.com/feed/
RSS Feed: The Cook Report via Itunes
RSS Feed: The Cook Report via YouTube
RSS Feed: The Cook Report via Guy R Cook Online Services Blog